Diamond Kitchen & Bath

Improve your home with quality and value.
By Brenda Lange

The old commercial, “You’ve come a long way, baby!” could aptly be applied to Diamond Kitchen & Bath, now in its tenth year as a full-service home design and remodeling company located in Langhorne.

Rightfully proud of what they’ve accomplished, Mike Reisbord, co-owner with Paul Selitskiy, likes to emphasize the convenience Diamond provides to its customers. Not only do they maintain an attractive, well-stocked showroom, they also provide everything found there.

“We are a one-stop shop,” says Reisbord, walking among several rooms of gleaming kitchen cabinetry and top of the line appliances. “From start of a job to the finish…from beginning to end, we are with the homeowner on every project.” In addition, Diamond is not a materials reseller, but rather a distributor for all the materials they sell, keeping costs low by skipping the middleman.

When explaining how he got his start in the business, Reisbord likes to say that he never left the kitchen. The former pastry chef says he “fell into the business” when he helped design and install a full kitchen for a friend. He discovered he had an eye for the design and temperament for the sales side of the business. For several years he worked doing just that—designing and selling kitchens. It was during this phase in his career that Reisbord met Paul Selitskiy, originally from Ukraine, now a U.S. resident for more than a decade.

“We worked together and became friends,” Reisbord explains. “So one day we looked at each other and said, ‘We’ve been doing this for others. Now let’s do it for ourselves.’” So with a little capital, the pair turned an empty storage space in Delaware County into their initial base of operations.

One day, while on a job across the street from their current location, Reisbord noticed a sign offering the building for lease. “It turns out I knew the owner, and we ended up renting it.”

That rental wasn’t without its struggles, as the partners needed to do some major renovations to bring it to showroom-worthiness. The space was ugly, stained and dirty from years as a print shop. The two worked every day from sun up until after midnight and spent “every penny” to get the shop up and running.

In their present location for about five years, they built slowly and consistently, gradually adding staff. Now they have half a dozen full time sales, design and office employees. Eleven crews of full time contractors work steadily as well.

Diamond’s philosophy is simple: “We treat our customers like we’d like to be treated, and their homes like we’d treat our own,” Reisbord says. “We treat our clients like family, knowing that most of them will be with us over the years as repeat clients, and will tell their friends about us.”

Although Diamond operates in a friendly, laid-back atmosphere, they remain proactive and attentive to their customers. They also believe in quietly giving back to the community that has supported them. One way they do this is by donating used displays to Habitat for Humanity, when they rearrange displays in the 5,000 square-foot facility, which they do frequently.

Everything is done in-house so the partners can provide better quality and price control. This oversight allows them to offer their work at a 15 to 30 percent savings over their competition, and helps their customers avoid shopping around from place to place for knobs, pulls, floors, and appliances.

When a new customer arrives in Diamond’s showroom, a staff member will walk him or her around, talk about their needs and tastes and learn a little about their lifestyle in order to knowledgeably share ideas and samples that would be appropriate. Then a member of the design staff will visit the home to review the scope of the project and choice of materials. A full design is laid out using the latest CAD (computer aided design) software, right there in the client’s house, on a laptop, so the customer can get a full idea of what their new kitchen or bathroom will look like.

“We perform these functions more completely, appropriately and faster than anyone else,” Reisbord says matter-of-factly. “Then we give the owner an accurate estimate…without hidden charges and fees…and we work out an agreement.”

In the showroom, it’s possible to physically place the individual components of the new kitchen or bath together—getting an overview of the final look and feel helps in making the final decision.

“Our attention to detail and personal service is second to none,” Reisbord adds, as he walks through the showroom, adjusting displays, aligning racks, and pointing out new custom work that’s available.

“We know we provide the best service in the local kitchen and bath industry,” says Reisbord, “because we are both passionate about what we do… Our products are exceptional, and we deal only with manufacturers who have similar business models and whose philosophies match our own.”

The Diamond team relies on the knowledge and expertise of its individual members and follows the carpenter’s adage to measure twice and cut once. And the partners’ combined 35 years experience in the field allows them to accurately figure out pricing on every project, to within 5 percent, plus or minus, of the final price.

Most of Diamond’s work currently is located in Bucks County, although they have been making inroads into next-door neighbor, Montgomery, with most of their jobs originating within a 40-mile radius of their office.

Among Diamond’s preferred manufacturers are such respected names as DeWils, Haas Cabinetry, Apple Valley and others. Diamond Kitchen & Bath is located at 2580 W. Maple Avenue in Langhorne. For more information, visit www.diamondkb.com or call (215) 752-4400.

Brenda Lange is a Doylestown-based writer (www.brendalange.com).